At Degnen, we are involved in projects dealing with visual communications, information design, and how people interact with services and products. We focus on three areas of expertise: Brand Identity, Visitor Experience, and Wayfinding/Environmental Graphics. (choose an expertise from the menu on the left)
Columbus, ohio disney design
BRAND IDENTITY
It’s more than a logo and a color system. It’s about ideas and all of the touch points that project the overall personality and attributes of an organization.
We provide consistent and effective communications combined with innovative concepts to improve the way companies interact with the public.
The result is strong brands that reach new customers and retain loyalty.
VISITOR EXPERIENCE
We believe that an organization’s physical space can function as a strategic communications tool to sell, educate, entertain, and inspire.
Design, graphics, and space planning have the power to reveal the emotional aspect of the brand, projecting its values and attributes.
We create memorable visitor experiences in corporate offices, visitor centers, exhibits, theme parks, museums, healthcare, and educational facilities.
WAYFINDING/ENVIRONMENTAL GRAPHICS
Whether it’s the excitement of a theme park visit or the stress of an emergency trip to a hospital, we put visitors in control by providing clear, concise information necessary to move them quickly, safely, and efficiently thorough complex facilities.
Language simplification, universal symbols and engaging graphics increase understanding and visitor satisfaction.
Environmental graphics create a sense of place. Together with effective wayfinding, they link the functional and the aesthetic to form a lasting brand impression in the public’s mind.
Degnen is a design and marketing communications firm that assists organizations
worldwide in the creation and management of unique brand identities.
design, graphic design, marketing, communications, brand, brand identity, branding programs, corporate identity, wayfinding, signage, environmental graphics, customer experience, visitor experience, interactive design, web design
Degnen is a design and marketing communications firm that assists organizations
worldwide in the creation and management of unique brand identities. We
develop innovative strategies, products and services to increase and extend
the power of these brands. Through new technologies, integrated marketing,
and focused research, we build brand awareness and distinctive customer
experiences. We've increased our clients' effectiveness in a broad range
of businesses, from banking, to communications, hospitality to health
care, entertainment to education. Our design portfolio includes projects
ranging from brand image development, wayfinding and signage to user/visitor
experience, marketing programs and interactive design. Our core competencies
include the following: Corporate Identity, Branding Programs, Integrated
Marketing Communications, Web Site Design & Development, Wayfinding
& Environmental Graphics, Customer & Visitor Experience.
Dawson
Dawson Resources is a group of companies focused on providing innovative personnel and staffing solutions. We developed a strategic marketing plan, defining the brand identity and selling proposition of each business unit.
We’ve been instrumental in creating and managing the brand architecture of the individual operating units under the Dawson Resources umbrella. This includes name development, visual identities, collateral material, marketing concepts and websites.
This site presents all of Dawson Resources companies and provides an overview of the spirit and vision of the organization.
This is the portal for both job applicants and companies seeking quality employees. It clearly presents the brand message and provides easy navigation for on-line job applications.
This is the portal for both job applicants and companies seeking quality employees. It clearly presents the brand message and provides easy navigation for on-line job applications.
Our integrated approach to brand promotion ties traditional collateral to on-line marketing, presenting one seamless, customer focused message.
In Dawson Resources new corporate headquarters, we used the physical space as an active marketing tool, highlighting each of their companies unique service offerings. These environmental branding messages were directed at customers, partners and staff.
Gulfstream
G Series Identity System, Gulfstream
We developed a unified branding system for the complete line of Gulfstream corporate jets.
G 5 Logo, Gulfstream
We developed a unified branding system for the complete line of Gulfstream corporate jets.
G 5 detail, Gulfstream
We developed a unified branding system for the complete line of Gulfstream corporate jets.
G 200 Jet, Gulfstream
We developed a unified branding system for the complete line of Gulfstream corporate jets.
North Market
NEON MARQUEE SIGN North Market
BRAND IDENTITY North Market
In order to increase awareness of this renovated historic landmark, Degnen created the North Market brand identity. The essence of the identity is captured in the form of an animated neon sign on the facade. An increased visitor attendance totalling one million customers annually has been directly attributed to this marketing strategy.
Signage elements constructed of found materials and off-the-shelf hardware support the spirit and vitality of the traditional farmer’s market.
Ohio Bicentennial
CONCEPT DEVELOPMENT Ohio Bicentennial
In celebration of Ohio’s 200th Birthday, Degnen provided the overall creative design direction for the Ohio Bicentennial Commission’s traveling bell-casting exhibit. This project became the signature event for the entire state, guaranteeing that all 88 Ohio counties would take part in and benefit from the Bicentennial celebration.
Santa Symphony
Radio City Music Hall
We created and directed the eight story high Santa Symphony on the marquee of Radio City Music Hall in New York. For 6 years running, this fully animated musical show became a tradition for both New Yorkers and visitors during the holiday season.
Seton Hall
ENTRY PORTAL DESIGN Seton Hall University
Prior to our development of the identity and wayfinding program for Seton Hall University, the campus projected a nondescript image. Our new environmental graphics program reinforces the architectural style of the campus, promotes ease of visitor wayfinding, and projects a unified sense of arrival at the university gate.
BANNER SYSTEM Seton Hall University
To reinforce primary pathways throughout the 58 acre campus, a banner system was implemented featuring images of architectural icons, along with the Seton Hall crest. Special cast medallions where created to commemorate the founding date of the university.
Directional Signs Seton Hall University
Visitors are greeted with highly visible directional signs, reinforcing the brand image of the university. Based on a system approach to the design, the new signage provides the flexibility to respond to future campus expansion.
SIGN DETAIL Seton Hall University
FACILITIES IDENTIFICATION Seton Hall University
Main Campus Identification Seton Hall University
Durable production materials including porcelain-enameled specified for the university crest ensure longevity of the sign elements while maintaining fiscal responsibility.
Holiday Inn
Brand Identity, Holiday Inn
We created the identity for Holiday Inn, one of the world’s most recognized hotel
brands with a global reputation for service, comfort and value.
Brand Signage Program, Holiday Inn
The accurate implementation of brand signage reinforces Holiday Inn’s worldwide recognition. Our design specification documents ensure that the Holiday Inn image is consistently presented in over 70 countries.
Brand Signage Program, Holiday Inn
The accurate implementation of brand signage, reinforces Holiday Inn’s worldwide recognition. Our design specification documents ensure that the Holiday Inn image is consistently presented in over 70 countries.
The Holiday Collection Amenities, Holiday Inn
The Holiday Collection line of amenities reflects the relax and be yourself quality that defines Holiday Inns. We created the name, graphic identity and packaging design for this program.
Brand Extension Programs, Holiday Inn
We established standards for Holiday Inn’s sub-brands, including Holiday Inn Resorts, Holiday Inn Family Suites, and Holiday Inn Select.
Express by Holiday Inn Express
Brand Identity, Express by Holiday Inn
We created the identity for Express by Holiday Inn , a fresh, clean, uncomplicated hotel
choice, offering comfort, convenience and good value. The program is currently being rolled out in Europe and Asia Pacific.
Brand Identity, Express by Holiday Inn
Our program includes the design of all guest facing materials from check-in though check-out..
Brand Signage, Express by Holiday Inn
The Express by Holiday Inn brand signage projects the simple, contemporary spirit of the hotel.
Marketing Programs, Express by Holiday Inn
We created the Meet Smart brand identity for promotional marketing targeted at business travellers.
Crowne Plaza
Brand Identity, Crowne Plaza
We created the identity for Crowne Plaza , an upscale hotel and resort brand, located in major gateway cities, targeted at offering business travellers high levels of comfort, service and amenities.
Brand Signage Program, Crowne Plaza
The Crowne Plaza image and memorability is enhanced by the consistent implementation of brand signage. Our design and specification documents guide the construction and installation of Crowne Plaza hotel signage worldwide.
Brand Signage Program, Crowne Plaza
The Crowne Plaza image and memorability is enhanced by the consistent implementation of brand signage. Our design and specification documents guide the construction and installation of Crowne Plaza hotel signage worldwide.
Marketing Programs, Crowne Plaza
We provide promotional marketing programs supporting the brand image.
Spa Select Amenities, Crowne Plaza
Spa Select, a line of contemporary amenities helps define the Crowne Plaza image. We created the name, graphic identity and packaging design for this program.
Adena
BRAND IDENTITY Adena
Adena, one of Ohio’s leading health systems, sought Degnen’s expertise in a comprehensive rebranding effort. We developed a new naming structure and brand identity for the entire system of hospitals, health centers and outpatient facilities.
MAIN SITE IDENTIFICATION Adena EMERGENCY ID SIGNAGE
As integral part of the Adena brand identity, we designed and implemented a comprehensive wayfinding system, addressing patient and visitor’s navigational needs throughout Adena healthcare facilities.
INTERIOR DIRECTIONAL SIGNAGE
WALL DIRECTORY/MAPPING
Degnen’s understanding of both the aesthetic and functional aspects of wayfinding has resulted in graphic solutions which are not only visually successful, but respond to future expansion requirements of the Adena facilities as well.
Columbus Zoo
African forest EDUCATIONAL CENTER
Degnen provided the creative direction with the development of the African Forest Exhibit, a total- immersive visitor experience. Exhibit presentations, interactive multimedia displays, interpretive signage and thematic wayfinding elements reveal the mystery and vastness of the Central African rainforest.
SYMBOL DEVELOPMENT
In support of the African Forest Region and its’ species, graphic symbols were developed to reinforce the various conservation programs. These icons are interspersed along the Congo Expedition trail, adding to the educational value of the experience.
Reptile logo wall
The opening of the reptile collection, one of the largest of its kind in the world, represents the zoo’s dedication to new ideas for creating dynamic learning spaces. We developed thematic environments, interactive displays and informational graphics to educate and entertain the visitor.
Elevations of signs CONCEPTUAL ILLUSTRATIONS
Three-dimensional models were used to plan visitor circulation patterns. Conceptual illustrations define the content of the total-immersive environments: the desert, water habitats, rainforest, Ohio’s backyard, and learning centers.
Interior photos
A marked increase in both zoo attendance and research donations was directly attributed to the success of this environmental graphic design program.
Adopt-An-Animal donor signs DONOR SIGNAGE
We developed the Adopt-An-Animal program, an exterior environmental signage program recognizing patrons who participated in the program. The graphics rely on the use of dimensional representations of various animals that are native to specific regions of the zoo.
AmeriFlora
THEMATIC ENTRY PORTAL AmeriFlora
FESTIVAL IDENTITY AmeriFlora
GATEWAY TO DISCOVERY AmeriFlora
DIRECTIONAL SIGNAGE AmeriFlora
THEMATIC ICONS AmeriFlora
INFORMATION KIOSK AmeriFlora
We created the overall thematic image and managed the implementation of AmeriFlora, the nation’s largest Quincentennial Festival. Our visual communication and environmental graphic system welcomed visitors, guiding them throughout 88 acres of uniquely landscaped gardens, floral competitions, activities, theme areas, displays and exhibits.
Disney: Contemporary Resort
WAYFINDING ASSESSMENT Disney’s California Adventure
WAYFINDING ASSESSMENT Disney Theme Parks
CONCEPTUAL WAYFINDING DEVELOPMENT Disneyland Resort
SIGNAGE DEVELOPMENT Disneyland Resort
CONCEPTUAL SIGNAGE DEVELOPMENT Disneyland Resort
SIGNAGE IMPLEMENTATION Disneyland Resort
Working with Disney team management and Disney’s Imagineering, Degnen developed wayfinding master plans targeted at improving the guest experience through more effective signage, information presentation and graphic enhancement of the park’s attractions, restaurants and retail venues.
In addition to our work at Disney’s theme parks, we’ve developed similar guidelines for The Contemporary Resort and Convention Center, Disney’s Port Orleans, The Polynesian Resort and Disney’s Grand Californian Hotel. These identity master plans are used to budget and schedule future upgrades for the resorts and parks.
RESORT WAYFINDING MAP Disneyland Resort
Our simplified resort map designs have been incorporated into Disney’s park guides, information kiosks and web sites, providing ease of navigation for the guest.
North Market
NEON MARQUEE SIGN North Market
BRAND IDENTITY North Market)
In order to increase awareness of this renovated historic landmark, Degnen created the North Market brand identity. The essence of the identity is captured in the form of an animated neon sign on the facade. An increased visitor attendance totalling one million customers annually has been directly attributed to this marketing strategy.
Signage elements constructed of found materials and off-the-shelf hardware support the spirit and vitality of the traditional farmer’s market.
Ohio Bicentennial
CONCEPT DEVELOPMENT Ohio Bicentennial
In celebration of Ohio’s 200th Birthday, Degnen provided the overall creative design direction for the Ohio Bicentennial Commission’s traveling bell-casting exhibit. This project became the signature event for the entire state, guaranteeing that all 88 Ohio counties would take part in and benefit from the Bicentennial celebration.Santa Symphony
Radio City Music Hall
We created and directed the eight story high Santa Symphony on the marquee of Radio City Music Hall in New York. For 6 years running, this fully animated musical show became a tradition for both New Yorkers and visitors during the holiday season.
Seton Hall
ENTRY PORTAL DESIGN Seton Hall University
Our Seton Hall environmental graphics program promotes ease of visitor wayfinding, reinforces the architectural style of the campus, and projects a unified sense of arrival at the university gate. It provides both a visual brand enhancement and an improved guest experience.
BANNER SYSTEM Seton Hall University
A banner system featuring images of architectural icons, along with the Seton Hall crest reinforce primary pathways throughout the 58 acre campus. Special cast medallions where created to commemorate the founding date of the university.
Directional Signs Seton Hall University
Visitors are greeted with highly visible directional signs, reinforcing the brand image of the university. Our system approach to design provides the flexibility to respond to future campus expansion.
SIGN DETAIL Seton Hall University
FACILITIES IDENTIFICATION Seton Hall University
Main Campus Identification Seton Hall University
Cost effective and durable production materials, including the porcelain-enameled university crests, ensure longevity of the sign elements.
InterContinental Hotels & Resorts
Brand Identity, InterContinental
We created the identity for InterContinental Hotels & Resorts, a prestigious and truly global brand offering high levels of comfort and excellent service in major cities and key resorts across more than 60 countries.
Brand Signage Program, InterContinental
Our worldwide signage program for InterContinental Hotels & Resorts ensures that the brand image is consistently presented to the guest as new hotels are built around the globe.
Jet Lag Recovery Kit, InterContinental
The Jet Lag Recovery Kit is just one of many new approaches that we’ve worked on to create a memorable InterContinental guest experience.
Instant Money, InterContinental
Arriving from an international flight, our Instant Money is a convenient way to settle taxi fares and gratuities at the hotel door. It’s another idea designed to make life easier for InterContinental guests.
WorldLink, InterContinental
We designed WorldLink, a high speed internet access terminal that makes hooking up your computer and getting on line quick and easy.
Print Collateral, InterContinental
Every printed element that a guest sees during their stay reflects a consistent InterContinental brand appearance.
Brochures, InterContinental
Our design system allows each hotel to highlight the individuality and distinctive qualities of their properties while maintaining a unified appearance for the overall
InterContinental brand.
Website Design, InterContinental
We established design standards for the InterContinental individual hotel and resort websites.
Brand Identity, General Dynamics Aviation Services
General Dynamics came to us to develop a brand identity for their aviation services group. Building upon the strong visual equity of the parent company, we created a new image for this world-class provider of business jet maintenance services.
Brand Signage, General Dynamics Aviation Services
Bold graphics project a strong brand identity at aircraft service hangars.
Facilities Signage Guidelines, General Dynamics Aviation Services
Our design and specification documents guide General Dynamics Aviation Services in developing consistent brand signage for their facilities across the nation.
Brand Collateral, General Dynamics Aviation Services
Our promotional marketing programs help build brand recognition.
Website Design, Crowne Plaza
We established standards for the Crowne Plaza individual hotel website.